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In fact, the main force of the model is left behind. In fact

作者:admin日期:

分类:123/年轻一族/

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"We seek a relationship based on fairness. This is reciprocity and respect for sovereignty." US Vice President Burns said this is a good thing, but in the reality of the United States, he is pursuing his own beneficiary to others and believes that the winner is taking all. If Washington is really pursuing mutual benefit, why do some American politicians wave their tariffs and unabashedly boast that the imposed tariffs will bring tens of billions of dollars in revenue to the United States, and trading partners will suffer huge losses?

"Having a set of globally applicable rules of the game is good for everyone, but the content of these rules is particularly beneficial to the United States." A recent article in the US Foreign Policy magazine tells the truth. As the main creator and long-term leader of the multilateral trading system, the United States has always taken the lead in trade liberalization and investment facilitation. With the advantages of technology, capital, and rules, the United States has established a global value chain led by multinational corporations, and has gained great benefits in the global market, especially in the Chinese market.

For example, General Motors' production in China accounts for 40% of its global production; Qualcomm's chip sales and patent license fees in China account for 57% of its total revenue, Intel Corporation in China (including Hong Kong) camp It captured 23.6% of its total revenue; in fiscal 2017, Apple's Greater China revenue accounted for 19.5% of its total revenue. According to US official statistics, from 2009 to 2016 alone, US multinational companies achieved an investment stock growth of 111.4%, sales growth of 140.3%, and net income growth of 151.3%. It can be said that the United States has not only lost money in the global value chain, but has made huge profits.

The US side can't see anyone else. In order to maintain the world's leading position, to ensure that a family is dominant, and even to use the state's administrative power, to suppress the technological enterprises of other countries on the basis of various "unnecessary" crimes, to seize the high-tech market in the world and maintain the division of labor in the international industry. The monopoly position wins space and time. Seeing Huawei's leading technology in 5G telecom equipment and other fields, they listed Huawei and its subsidiaries in the “list of entities for export control”. US Secretary of State Pompeo also lobbied for “endangering national security”. Governments refuse to cooperate with Huawei.

Seeing that Hikvision is the leader in the global security industry, the US House of Representatives has approved the proposal to prohibit the US federal government from purchasing video surveillance equipment supplied by certain Chinese manufacturers on the grounds of national security; seeing the development momentum of the Chinese drone industry Strong, the US Department of Homeland Security publicly accused the "Chinese-made drones stealing data." Human intervention in the normal trading of the market, abuse of "national security standards", and politicizing related issues is nothing more than trying to get a bigger "cake" in the market, just to win more profits. So arrogant and unreasonable, what is "mutual benefit"?

Not only Chinese companies, but in the eyes of American politicians, the competitors of all American companies are probably "eyes". "The United States wants to control the trade of the entire world." "It has repositioned its own intelligence agencies, focusing on collecting economic intelligence and secretly monitoring competitors, as Snowden has disclosed." "The Foreign Corrupt Practices Act is applied. The US Department of Justice is primarily targeting European companies. To date, of the 29 companies that have paid more than $100 million in fines under this law, 15 are European companies, while only six are US companies.... Former French Alstom In his book The American Trap, executive Frederick Pierucchi used his personal experience to tell how the United States regards domestic law as a weapon of economic warfare and weakens its competitors with all kinds of means.

Some politicians in the United States are still eager to maintain a kind of "American-style enjoyment", that is, developing countries export low-value-added resources, goods and services to the United States, while the United States exports dollars, financial products and irrelevant US core competitiveness to countries around the world. Low-end technology. Washington politicians will not hesitate to suppress the countries that are on the rise and may become US competitors. We might as well listen to how the former White House’s chief strategic adviser, Bannon, is clamoring – “The end result of the trade war will reshuffle the global innovation chain, production chain, supply chain, and re-center the world’s love of freedom centered on the United States. Around the country." In the end, in the minds of some politicians in the United States, mutual benefit is nothing but a banner of sham, and greed and selfishness is the core of its value.

In today's era, countries are in the global village, and interdependence is an objective reality. Mutual cooperation is a common need, and joint development is the general trend. The act of "leaving roses and giving people thorns" is a public hazard in the global village. It is destined to be more boycotted and cast aside, and is bound to fail. The sales of all the models are stalled, and the main models are smashed. For the once-high-speed development of Guangzhou Automobile, the high light has passed away and the darkness is crouching. Beijing Business Daily reporter recently visited and found that in the face of sales decline, dealers hope to increase sales to drive sales, but in the context of weak demand for GS4 and other major models, dealers are also very helpless.

The data shows that Guangzhou Automobile Group sold 651,000 vehicles in the first four months of 2019, down 3.17% year-on-year. It is worth noting that the two joint venture brands of GAC achieved positive growth, but Guangzhou Automobile Chuanqi dropped 40.4% year-on-year. According to industry insiders, the stall of Guangzhou Automobile has become an important factor dragging the overall profitability of Guangzhou Automobile Group. Data show that in the first four months of 2019, domestic passenger car sales were 6.838 million units, down 14.7% year-on-year. Among them, SUV sales were 2.919 million units, down 15.8% year-on-year. In the face of the overall decline in the SUV market, the days of the sales of the Guangzhou-Shenzhen distributors with SUV models as the main sales force are particularly sad.

The Beijing Business Daily reporter saw in a Guangzhou-based Guangzhou Automobile 4S shop that although it was a weekend, the store was still deserted, and there was no consumer who came to see the car. The sales staff played the mobile phone in twos and threes. Sales staff said that the current in-store models have more concessions, Guangzhou Automobile Chuanqi main model GS4 discount of 24,000 yuan, the GS8 that had been sold after the listing has also had a discount of nearly 17,000 yuan, if the order price can be discussed again. "After purchasing the GS4 top-of-the-line model offer, the full amount is cheaper than the manufacturer's guide price," he said.

It is worth mentioning that when the Beijing Business Daily reporter asked if there is a national six model, the salesperson said that only the GS5 is currently the national six model, and other models only send the national five models to the store. According to industry insiders, in the face of the upcoming National Sixth Emission Standard, many companies started to switch models at the end of 2018. At present, GAC Chuanqi still delivers the National Five models to dealers, which is likely due to high inventory pressure. According to data released by the China Automobile Dealers Association, the depth of the new car inventory of Guangzhou Automobile was more than two months in the first four months of 2019. In this regard, Feng Xingya, general manager of Guangzhou Automobile Group, said: "At present, adjusting inventory, reducing inventory, and destocking are the main tasks of GAC Group."

In fact, the main force of the model is left behind. In fact, the Guangzhou Automobile Automobile Co., which started in 2005, put all its energy on the SUV after the GS4 model was launched in 2014. As the main model, Chuanqi GS4 has created a monthly sales of nearly 40,000, and even threatened the "God car" Haval H6's domestic SUV model ranking position. According to the data, the sales volume of Guangzhou Auto in 2014 reached 195,000, a year-on-year increase of 44.8%. Among them, the contribution of Chuanqi GS4 is close to 70%.

However, after entering 2018, the sales volume of GAC Chuanqi GS4 has dropped significantly. According to the data, in 2018, the sales volume of GAC Chuanqi GS4 was 236,000 units, down 29.7% year-on-year, and the proportion was also reduced from 66.2% in 2017 to 45.8%. Until 2019, the situation has not been reversed. The data shows that in the first quarter of 2019, the sales volume of GS4 was only 27,000 units, and the sales volume in a single month for three consecutive months failed to break through 10,000. This also directly affected the overall sales results of Guangzhou Automobile. It is understood that in April 2019, GAC Chuanqi GS4 has been squeezed out of the top ten in the domestic SUV sales list.

Beginning in 2018, the domestic SUV market began to decline, but the decline in the sales of GAC Chuanqi GS4 was not only due to the coldness of the SUV market. Previously, when the Guangzhou Automobile GS4 was selling well, the model continued to have product problems, and the dual-clutch gearbox became the biggest constraint. According to industry insiders, GAC Chuanqi's own quality and quality control system is relatively good, but because of the frequent failure of the dual-clutch gearbox, the vehicle reputation is lowered, and consumers are discouraged from the GS4.

In addition, with the distribution of major brands in the A-class SUV market, the market share of this market is divided by many models. In the face of the new competitors Haval F5, Haval F7, Geely Binomi, Changan CS35 PLUS and other models, GS4 began to shine out of the moment. At the same time, the GAC Chuanqi SUV model camp also appeared inside the "fighting" situation, after the GS5 replacement positioning and price and GS4 significantly overlap, while the higher-level GS7 low-profile models have also invaded the price range, resulting in the situation of GS4 More and more embarrassing.

The overall decline in product imbalances is not only the sales of the main model GS4, but also in the first quarter of 2019, the overall decline of Guangzhou Automobile. According to the data, in the first quarter, the wholesale volume of Guangzhou Automobile was 88,000, down 41% year-on-year. Among them, sales of various models such as GS4, GS7, GA3, and GM8 fell across the board.

It is understood that the total sales of GS4, GS8 and GS3 account for more than 70% of the total sales volume of Chuanqi, and are all SUV models. In the context of the overall “feverback” in the SUV market, the monthly sales of the various models of the Guangzhou-Shenzhen SUV camp have not exceeded 10,000 units. It is not difficult to see that the unbalanced development of the car plate and the SUV plate is one of the main reasons leading to the rapid decline of the Guangzhou Automobile.

Data show that in April 2019, domestic passenger vehicle sales were 1,547,900 units, a decrease of 22.01% from the previous month and a decrease of 17.73% from the same period last year. Among them, the sales volume of SUV models was 647,800 units, down 24.99% from the previous month and down 20.02% from the same period of last year. The sales volume of self-owned brand SUVs was 324,000 units, down 30.3% year-on-year, and the market share decreased by 7.4%. According to industry insiders, due to the continuous betting SUV model, in the face of the decline of the SUV market, the competitiveness of GAC Chuanqi car products has been weak, and the existing product lines have not seen the models that boost sales, and urgently need fresh blood supplements.

In fact, GAC Chuanqi has realized the hidden dangers brought by the bet SUV model and launched the “Car Revitalization Plan”, but the launch of the sedan model has a flat market response. The GA8 model that was once built is the first quarter of 2019. The year-on-year decline was as high as 78.2%. Although the monthly sales of the two models of the GM6 and GM8, which were introduced after the Guangzhou Automobile Group entered the MPV market, reached 3,000 units per month, it still could not reverse the overall decline of Guangzhou Automobile.

The Beijing Business Daily reporter found that although GAC Chuanyi wants to reverse the current situation of product imbalance, dealers still focus on SUV models. In some of Guangzhou's Guangzhou Automobile Chuanqi 4S shop, it is rare to see the figure of the car. In one of the 4S stores, the GA8 exhibition car, which is the flagship sedan of Guangzhou Automobile, has been removed from the exhibition hall to give way to the hot-selling SUV. The store sales staff said: "Although the overall sales volume of GAC Chuanqi is not ideal, but the car is almost no consumer to buy, so can only continue to promote the SUV model."

Whether the whole system can rebound or not, the overall sales decline of GAC Chuanqi not only makes itself in a dilemma, but also becomes the “drag bottle” of GAC Group's performance. Since 2015, GAC Group has been leading the Chinese auto industry. With its two models of autonomy and joint venture, it has grown strongly in sales volume and net profit.

Previously, as an important support point for the performance of GAC Group, GAC Chuanqi has been in a period of rapid sales growth. In 2014-2017, the sales volume of GAC Chuanqi increased from 134,000 to 506,800, and the sales growth rate has become the benchmark for independent brands. In 2017, GAC Chuanqi accounted for 1/4 of the total sales of Guangzhou Automobile Group, and ranked sixth in the ranking of independent brand sales. As the sales volume of GAC Chuanqi has risen for four consecutive years, it also gives Guangzhou Automobile Group full confidence. According to the Guangzhou Automobile Group's plan, the sales target of GAC Chuanqi in 2000 will be 600,000 units, 800,000 units in 2019, and millions of units in 2020.

However, with the coldness of the domestic auto market, the sales volume of Guangzhou Auto in 2018 was only 535,000 units, failing to complete the sales target of 600,000 units. In 2019, the sales volume of GAC Chuanqi's entire department declined, which directly dragged down the performance data of Guangzhou Automobile Group. In the first four months of 2019, Guangzhou Automobile Group sold 651,000 vehicles, down 3.17% year-on-year. Among them, the sales volume of Guangzhou Automobile Chuanyu decreased by 40.4%. It is worth noting that in addition to Chuanqi, the two joint venture brands of Guangzhou Automobile Group, Guangqi Toyota and Guangqi Honda, achieved positive growth.

It is understood that after the sales volume fell to the bottom, GAC Chuan plans to completely replace and renovate its products in 2019. However, in the launch time of new products, GAC Chuanqi will put all new products in the second half of the year. In addition, after the new products are put on the market, the production capacity and sales volume will have to go through the climbing period, which is not good for the overall sales change.

Yan Jinghui, an expert in the automotive industry, said that the current sales growth rate of the entire market is declining, especially in the SUV market. In the past few years, GAC Chuanqi enjoyed the dividends of SUV development, and its sales and profits increased rapidly. However, the competition in the automobile market in 2019 and the market changes were insufficient.
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